Introduction

Want to improve the guest experience for your hospitality brand? Learn how you can leverage the power of immersive experiences with Pebble and bring guests on an unforgettable interactive journey that drives results.

Video engagement is at an all time high and interactive video is one of the new and innovative way brands can stand out to deliver an enhanced customer experience. In this article, we'll dive into the key components of a successful hospitality interactive video marketing strategy and how to implement them to drive growth and revenue.

What are interactive videos?

Interactive video is a dynamic and engaging form of content that allows viewers to actively participate and shape their viewing experience. It goes beyond the traditional linear format of watching videos and adds layers of interactivity. Viewers can make choices, explore different paths, and directly engage with the content to get the information they need quickly.

With Pebble, you can easily add branching paths and interactive elements to turn your videos into an immersive experience that you can use across all your channels.

Benefits for hotels and hospitality brands

There are many benefits to using interactive video for hotels. Here are a few of the most important:

• Increased engagement: Interactive video is much more engaging than traditional video, as it allows viewers to actively participate in the content. This can lead to longer viewing times and a deeper understanding of the hotel's offerings.

  
  

• Improved brand awareness: Interactive video is a great way to showcase your hotel's unique features and amenities. This can help to improve brand awareness and attract new guests.

  
  

• Increased conversions and convenience: Interactive video can be used to drive conversions by providing viewers with the information they need to book a room. For example, you could create an interactive video that allows viewers to explore different room types and amenities, download relevant PDF brochures, or even book a room directly from the video.

  
  

• Better understanding of guests: Interactive video can be used to collect valuable data about your guests. This data can be used to improve your marketing campaigns and provide a better guest experience.

If you are looking for a way to stand out from the competition and improve your hotel's bottom line, interactive video is a great option. With its ability to engage viewers, improve brand awareness, and drive conversions, interactive video is a powerful tool that can help you to achieve your marketing goals.

Popular types of interactive videos for hotels

Virtual Tours and Interactive Room Walkthroughs

Showcase your premises, rooms, and amenities in an immersive manner. Potential guests can virtually explore the property, providing them with a vivid and memorable glimpse of their prospective stay.

By offering interactive video walkthroughs, hotels empower guests to make informed decisions about their accommodations, heightening the anticipation of stay, as well as the likelihood of successful bookings.

Personalized Recommendations and Interactive Concierge

Create personalized welcome videos that introduce the hotel's offerings, dining options, services, and nearby attractions and things to do. You can add links to popular attractions nearby, PDF menu downloads, maps, and more to give guests easy access to relevant information.

Improve Guest Communications by providing support to guests by answering questions, giving them access to your various services or providing options for them to reach out to you directly. This can help to reduce the number of calls and emails that hotel staff receive, freeing them up to focus on other tasks.

Interactive F&B Showcase

Use interactive videos to transform the dining experience into a visual delight. Showcase popular dishes, the background and cooking philosophy of the culinary team, while providing seamless access to menus, location information, and booking links.

Event, Conferences, and Promotions

Use Pebble interactive videos as a compelling promotional sales tool for your events, conferences, and weddings.

Showcase info about your hotel, spaces, catering options, previous successful events, and more. Make sharing easy by incorporating interactive elements, such as clickable links to event packages or booking inquiries. Add an interactive FAQ section to give prospective clients quick access to your sales team.

Use Pebble Anywhere Onsite or Offsite

Embed Pebble videos to your website to drive sales and on-page engagement easily with just a single line of code, share the link on socials and emails, or pair with an interactive QR code offline.

Deliver guests bite-sized video experiences via:

1. Stories - Onsite Embed

2. Widgets - Onsite Embed

3. Carousels - Onsite Embed

4. Email / Messages / Social - Online Sharing via standalone link

5. Dynamic QR - Offsite Display

   
   

Stories - Embed Onsite

Widgets - Embed Onsite

Carousels - Embed Onsite

Standalone Link - Share on Emails, Messages, and Socials

Dynamic QR - Physical Displays

Built-In Media Analytics

See best performing media, click through rates, on-page conversions and more. Track which content prospects and guests are engaging with to discover trends and improve guest satisfaction.

Conclusion

Interactive videos are a game changer for the guest experience onsite and offsite. Create and deliver immersive experiences easily with the Pebble platform, a powerful tool that can help you to improve your hotel's marketing and bottom line.

If you're interested in interactive videos for your brand, get in touch with us for a quick demo or visit our website to learn more.