Introduction

Want to improve the customer experience for your e-commerce brand? Learn how you can leverage the power of immersive experiences with Pebble and bring customers on an unforgettable interactive journey that drives conversions and engagement.

Video engagement is at an all time high and interactive video is one of the new and innovative way brands can stand out to deliver an enhanced customer experience. In this article, we'll dive into the key components of a successful E-commerce interactive video marketing strategy and how to implement them to drive growth and revenue.

What are interactive videos?

Interactive video is a dynamic and engaging form of content that allows viewers to actively participate and shape their viewing experience. It goes beyond the traditional linear format of watching videos and adds layers of interactivity. Viewers can make choices, explore different paths, and directly engage with the content to get the information they need quickly.

With Pebble, you can easily add branching paths and interactive elements to turn your videos into an immersive experience that you can use across all your channels onsite and offsite.

Benefits for E-commerce brands

There are many benefits to using interactive video for E-commerce brands. Here are a few of the most important:

• Increased engagement: Interactive video is much more engaging than traditional video, as it allows viewers to actively participate in the content. This can lead to longer viewing times and a deeper understanding of products and offerings.

  
  

• A 1:1 digital sales experience that you can use on your website, send as a link, or deploy in-store via QR code: Having a sales person available anytime answering all customer queries like a face-to-face conversion can increase brand affinity, build trust, and have a direct impact on your sales and conversions.

  
  

• Improved brand awareness: Interactive video is a great way to showcase your brand's unique story and features due to the fact that it's bite sized and more easily digestible than a traditional video. This can help to improve brand awareness and attract new customers.

  
  

• Supporting the post purchase experience: Interactive video can also be used to support the post-purchase experience by providing customers with the information they need like setup instructions, usage tips, news on other promotions, and more.

  
  

• Better understanding of customers: Interactive video can be used to collect valuable data about your customers via the choices they make or the options they choose. This data can be used to improve your marketing campaigns and provide a better customer journey.

If you are looking for a way to stand out from the competition and improve your brand's bottom line, interactive video is a great option. With its ability to engage viewers, improve brand awareness, and drive conversions, it is a powerful tool that can help you to achieve your marketing goals.

Popular types of interactive videos for
E-commerce brands

Interactive Sales and Brand Story

Showcase your brand story, premise offerings and experiences in an immersive manner. Potential customers can virtually explore different aspects of your product, see bestsellers, learn more about the quality, and find out about a product's price and availability.

Interactive Product Demos

Customers always want to know more before a purchase but will seldom sit through a wall of text or watch a 10 min long video. Studio shot photos are also beginning to lose credibility in this day and age - Use Pebble to provide an interactive sales demo that helps customers choose what they want to see in a bite-sized format that you can use anywhere.

Additional Interactive Video Types

Depending on the types of products you're selling, you can also create various types of interactive videos to support the pre and post customer purchase journey. This includes:

• Quizzes / Product Recommendations

• Promotional Campaign

• Lead Generation

• Pairing Tips

• Product Customization

• Setup Guides

• Tutorials and more

Use Pebble Anywhere Onsite or Offsite

Embed Pebble videos to your website to drive sales and on-page engagement easily with just a single line of code, share the link on socials and emails, or pair with an interactive QR code offline so as to merge online with offline by making it easier for your audience to gain access to information they desire by a quick scan/tap​

Embeds bring your brand's website to life with stories, widgets and carousels; all designed to boost on page conversions and deliver a more immersive experience. Deliver customers bite-sized video experiences via the following methods:

Stories - Embed Onsite

Widgets - Embed Onsite

Carousels - Embed Onsite

Dynamic QR - Packaging, Setup, Physical Displays

Conclusion

Interactive videos are a game changer for the shopper experience onsite and offsite. Pebble is fast to setup, easy to use, and most importantly, delivers results. Get higher time spent on your pages, increased conversion lift, brand affinity, and more.

If you're interested to learn more about how interactive videos improve your brand, get in touch with us for a quick consult or visit our website to learn more.