About

Tocco Toscano is a leading fashion brand in Southeast Asia, celebrated for its timeless design, exceptional craftsmanship, and everyday luxury. Rooted in Tuscan heritage, the Singapore-based brand blends classic elegance with modern sensibilities to create high-quality leather goods and accessories that are both functional and stylish. With a strong presence across the region, Tocco Toscano is known for its commitment to quality materials, thoughtful details, and empowering individuals to express their unique style with confidence and ease.

The Challenge

Tocco Toscano's products are meticulously designed for carry and style. The brand had always wanted a better way to communicate this beyond using just images and text on their ecommerce store and product pages. Customers had also always wanted to see and learn more about the brand's products before their purchase, asking a myriad of questions like "does this fit my laptop?" or "how long is the strap", etc.

The brand had a strong social media presence with lots of videos, but not every customer checked with social content while deciding to make a purchase. The team saw videos as the future of engagement but needed a platform that was fast, easy to update, and could handle hundreds of videos at scale.

Solution - Pebble Videos

With Pebble's video experience platform, the team was able to quickly create and deploy product stories and showcase carousels onto their storefront that started driving engagement and time on page resulting in a surge of conversions.

While the product stories were informational (unboxing, what does it fit) with a dash of 'in real life' modeling, the showcase carousels showed homepage visitors their latest brand videos with their newest offerings up top - enhancing vibrancy.

The team was also able to share any of their embedded videos as a branded link on EDMs and socials, as well as easily maintain and swap videos within seconds using the platform.

Results

With Pebble videos, Tocco Toscano's time on page jumped over 800% which helped drive on-page conversions by up to 12%, achieving a consistent ROI of over 80x monthly in assisted revenue.

Visitors also loved watching the product videos with a play rate of over 70%, showing high engagement as well with average video completion rates of well over 90% which including watching multiple videos per visit.

The team was also able to dive deep into Pebble's monthly reports and custom analytics to find which videos were performing well while optimizing for future product shoots, giving them clarity on what customers were engaging with.

Impact

Pebble videos redefined the product discovery experience for Tocco Toscano. The video experiences not only translated their social media content into a powerful sales driver on their product pages, but also changed the way customers learned about the features and stylishness of their latest offerings.

By introducing bite-sized, visually immersive videos that are fast without impacting page speed, Tocco Toscano increased time spent on product pages, boosted conversions, and set a new standard for video engagement in the fashion accessories industry.