About RE:ERTH

RE:ERTH is a premium skincare brand from Singapore that combines nature and science to deliver effective, minimalist skincare solutions. Drawing from Japanese heritage and powered by patented ingredients like Japanese White Turmeric and Japanese Spring Turmeric, RE:ERTH focuses on restoring skin to its optimal state—clear, firm, and radiant. With a clean, sustainable approach and clinically backed formulations, the brand has earned multiple beauty and industry awards, recognized for both innovation and performance. Embracing a less-is-more philosophy, RE:ERTH empowers individuals to care for their skin with simplicity, confidence, and proven results.

The Challenge

RE:ERTH was looking for innovative ways to engage with its customers, showcase its latest UGCs, enhance its ecommerce user experience, and increase overall retention and conversions on their Shopify store. They needed a solution that could seamlessly integrate with their existing platforms and support a variety of video display formats.

Solution - Pebble Video Experiences

With Pebble's video experience platform and custom Shopify app, the team very quickly created shoppable product stories and UGCs which they embedded seamlessly on their ecommerce product pages. These short-form videos featured testimonial interviews with loyal customers, results before and after shots, and product information in an easy to digest, engaging, short-form video format.

The team also made their website more binge-worthy by easily creating a showcase carousel displaying their latest videos while drawing attention to their newest products and offerings. They also added an interactive video testimonial banner, highlighting their accolades and awards from various media outlets.

RE:ERTH also turned their static model shots into short videos in minutes using Pebble's AI studio, saving time and further beautifying their site.

Results

Since implementing Pebble, RE:ERTH's product pages have seen +600% time on page and ROI of over 40x in the form of assisted-revenue conversions.

Visitors also loved watching the product videos and UGC with a play rate of over 50%, showing high engagement as well with average video completion rates of well over 90%.

Impact

Pebble videos redefined the brand experience and UGC display for RE:ERTH. The stories not only brought their store to life but also conveyed key product highlights in a digestable, entertaining format.

By introducing bite-sized, visually immersive videos that are fast without impacting page speed, RE:ERTH increased time spent on page, boosted conversions, and set a new standard for video engagement in the skincare industry.